www.shopmetaltech.com APRIL 2017
12 | Industry update
revamping its business in
Canada and taking a more
with an aim to improve the
customer experience. The
companies will now operate
separately as Bohler Canada and as Uddeholm Canada.
“The decision was taken to bring an added level of
focus and expertise to our products in the marketplace,
and to get back to our core business of being a solutions
company,” says Martin Beaton, managing director of
Bohler-Uddeholm Ltd. “This change will actually increase
our product portfolio, and therefore the choices we offer
Going forward, Canadian customers will still have the
option of purchasing Bohler or Uddeholm brands of tool
steels, high speed steels, powder metallurgical steels,
stainless steels and specialty alloys.
The company plans to shift its business strategy by
creating new sales, service and support channels that
will focus on either the Bohler brand of products or the
Uddeholm brand of products, both of which have distinct
offerings and strong roots dating back decades.
As part of the changes, the two business entities will
hire people for customer support roles such as inside and
“The new structure will allow for a more focused sales
and marketing effort, while at the same time allowing
more choice, adds Mark Roselli director of sales. “If you
are happy with your current products and service support,
you are more than welcome to stick with it. But there are
additional options within our mill product portfolio, and
we want to make these solution choices available to our
Value-added services, such as coatings and heat
treatment, will not be affected by the change. In fact,
Beaton says such value-added services will become “more
Beaton adds that as the company transitions to the new
brand-focused approach, it will be developing supporting
marketing materials for Bohler Canada and Uddeholm
Canada, such as new websites to help support customers.
Bohler-uddeholm revamps business with
new financial services firm for manufacturers
There’s a new financial consulting firm for Canadian
manufacturers that promises to provide innovative financial
solutions for the machine tool industry.
Machine tool sales veteran Wayne Harvey, who recently
retired from Elliott Matsuura Canada, has partnered with Alex
Hunsen and become a corporate liaison officer with the new
company, Hunsen Consulting.
“I had the enormous good fortune to have made the
acquaintance of Alex Hunsen of Hunsen Consulting. It took
me no time to realize that Alex was doing things differently,
and that he needed to be introduced to our industry. If your
difficulties include financing, impossible receivables, debt
issues, CRA issues, and obsolete machinery, his toolbox is full.
We have rarely called on anyone who didn’t need something
that he has to offer, many not realizing that such tools were
Harvey says the company has implemented a “public
awareness campaign” for the Canadian manufacturing industry
to ensure they take the right steps in managing financial issues.
“The federal government recognizes that the manufacturing
sector provides among the most skilled and highest pay jobs in
the country. This sector is one of the few areas of the economy
that produces wealth.”
sMs Machine tools lands new line
SMS Machine Tools has added a new machine tool builder to
its lineup of CNC machine tool suppliers: TOS Varnsdorf.
TOS Varnsdorf manufactures boring mills and manufactures
more than 200 machines annually. The company has more than
19,000 machine installations worldwide and offers 15 different
models of boring mills in various sizes and configurations, as
well as application-specific models.
SMS will oversee local service, support and parts for
machines in operation in Ontario, Quebec and the Maritimes
and handle sales and support for new machine installations.
One of the TOS Varnsdorf CNC
machine tools SMS Machine Tools
will be offering the market: the
Maxima horizontal boring and